Home Decor
House2Home Sprint
Transforming your new house into a cozy home is as easy as 1-2-3: define your style, set your budget, and choose a bundle of carefully selected and seamlessly matched decorative items within your budget. Enjoy the beauty and comfort of your newly decorated space, where every element harmoniously comes together to embody your desired 'look and feel'!
Problem
When young individuals move into their new homes, they encounter various challenges: a restricted budget, a clear vision for the desired look and feel, yet difficulty in selecting decor items that seamlessly match within their financial constraints and chosen style. Additionally, they prefer not to invest excessive time in the home decorating process.
Goal
The objective of this project is to create a user-friendly and intuitive website for the 'House2Home' brand, designed to assist young individuals in effortlessly and swiftly decorating their homes within restricted budget, while capturing their desired look and feel.
Solution
Addressing users' pain points, I've designed a home decor website that effortlessly elevates homes with thoughtfully essembled decorative items, employing a bundled approach for ease. It ensures adherence to budget constraints while achieving the desired look and feel.
1
Room Personalization:
Define Room Type, Decorative Items, Style, Color palette, and Budget for a customized home decor experience.
2
Bundle Comparison:
Explore and compare meticulously essambled decorative item bundles, ensuring a fast selection.
3
Bundle Customization:
Easily swap items within bundles for similar ones or explore additional bundles.
4
Favorites Lists:
Organize preferred bundles or individual items efficiently by adding them to personalized Lists for quick access.
5
Preview Experience:
Visualize selected bundles in a similar room type to make informed decisions about their aesthetic appeal.
6
Effortless Purchase Process: Simplify the journey to effortlessly bring chosen decor home.
Designer's Role
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UX researcher
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UX designer
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UI designer
5 Days Sprint Process
Day 1
Project Immersion, Solution Outline, and User Experience Map.
Day 2
Key Screen Sketching.
Day 3
Red Route Sketching.
Day 4
Prototype building.
Day 5 & 6
Prototype User Testing and Implementing Improvements.
Sprint Day 1: Project Immersion & Solution Outline
Project Immersion
Insights into Pain Points for yourng TA:
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Selecting a limited number of decorative items within a specified budget.
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Ensuring the selected items align with the desired look and feel, harmonizing together.
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All items aesthetically complement each other in the specific apartment.
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Opting for small, cost-effective items is preferable for easy relocation.
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A desire for a quick shopping without feeling overwhelmed by too many options.
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Seeking ways to make significant impact on space with a modest budget.
Solution Outline
To achieve the goal of effortlessly finding decorative items that align with a person's 'look & feel,' harmonize well together, and stay within budget, I propose a Bundle approach.
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Categorized Customization: Specify room type, categories, and style.
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Budget Specification: Define budget for suggested item collections.
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Multiple Bundles: Offer diverse Bundles for varied preferences.
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Comprehensive Selection: Preselected items in each Bundle harmonize visually.
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Personalization Options: Users can swap selections within the Bundle.
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Visual Preview: Showcase how the Bundle would look in a similar room.
User Experience Map
Sprint Day 2: Key Screen Sketching
Main screen is defined: user is presented with 3 bundles to choose from, compare or customize.
Crazy 8s sketching exercise for the key screen conducted.
Draft sketching for 3 screens: main, one before and one after
Sprint Day 3: Red Root Sketching
Red Root draft sketching of 11 screens.
Sprint Day 4: Prototyping
Building a Prototype for 11 main screens.
Sprint Day 5: Usability Tests
Interviews with 5 people
TA: f/m, 25-30 yo
Key Improvements:
Based on usability tests, improvements have been implemented, prioritizing issues such as the addition of a 'Shop' action in the main menu for easy initiation of new searches, a unified and intuitively improved 'Favorites' option for saving individual items or entire bundles to Lists, an enhanced user experience in the 'View in Room' option, and minor refinements to icons, texts, links, and buttons throughout the platform for a more seamless and user-friendly interaction.
Day 6: Making Improvements
Improvement 1: Main menu
'Shop' function added to the Main menu, so a user can start a new search any time seamlessly.​
Improvement 2: Page with Assembled Bundles
'View in Room' moved on top of the bundle to the name and description area, to make it more noticeable.
Improvement 3: Bundles Comparison Page
Menu choices on the left side are not needed at this stage, and it was swaped with the 3rd bundle for comparison.
Conclusion
In summary, user research has confirmed the positive reception of the bundle approach, emphasizing its simplicity, budget-friendly focus, and effectiveness in rapidly and effortlessly achieving the desired look and feel for an apartment. This is achieved through the seamlessly assembled decorative items, creating a harmonious atmosphere and making an impressive impact on the space, even with a modest budget.