Medical Tech
NeoCARE App
'NeoCARE' is a vital support platform for parents navigating the NICU journey with their infants. By connecting families with medical professionals, offering health monitoring and personalized recommendations, access to essential resources, and coping strategies, NeoCARE provides strength, support, and guidance during challenging times.
Problem
In the emotionally demanding environment of the NICU, parents face overwhelming uncertainty, stress, and a profound sense of helplessness. Amidst their concern for their fragile newborns, they often neglect their own emotional well-being. Struggling to navigate this difficult period, parents find themselves at a loss, unsure of where to turn for guidance, recommendations, and support. The lack of accessible resources, relevant information, and coping strategies adds up to their distress, leaving them in need of help to deal with the challenges they are facing.
Goal
The goal of NeoCARE is to offer comprehensive support for NICU parents, covering emotional, informational, and practical needs. Providing access to medical experts, personalized health monitoring, recommendations and referrals, and a variety of resources, NeoCARE guides parents through the NICU journey. Through curated coping strategies, wellness practices, and education, it empowers parents and promotes emotional well-being, equipping families with the tools they need during this challenging time.
Solution
NeoCARE is a support platform designed to ease the journey of parents with infants in the NICU, addressing their emotional, informational, and practical needs. It connects families with medical professionals, provides vital health monitoring, personalized recommendations and referrals, access to essential resources, and a variety of coping mechanisms and wellness practices.
1
Expert Connections:
Direct access to medical professionals and specialists for personalized advice and support.
2
Personalized Health Monitoring:
Track mom's emotional
well-being regularly
to offer help.
3
Recommendations &
Referrals:
Receive referrals and recommendations based on health monitoring and needs.
4
Coping Strategies:
Curated coping strategies and wellness practices to help parents manage stress and promote emotional well-being.
5
Education:
Access educational resources to learn about NICU care, medical procedures, and how to advocate for your child's needs effectively.
6
Resource Hub:
Resources on support services, treatment options, social services, insurance data, general recources etc.
Designer's Role
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UX researcher
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UX designer
Process
01.
Empathize
Secondary Research
Personas
HMW Problem Statements
02.
Define & Ideate
User Stories & Flows
Wireframes
Low & High Fidelity Mockups
03.
Prototype
Prototypes
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Industrial Project (IDP) Background
Project Duration: 4-weeks Contract
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Team Size: 2 Members
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Objective:
To develop prototypes for pivotal flows of the application aimed at supporting NICU parents, drawing insights from clients research data.
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Responsibilities:
While collectively ensuring the seamless functionality of the future application, each team member took responsibility for developing different critical flows.
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My Tasks:
I undertook the responsibility of designing the home page and developing the onboarding and orientation processes for the application. Below are the low-fidelity prototypes I created for usability testing.
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My Tasks & Responsibilities
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Overall functionality
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Home page
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Orientation
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Onboarding
Recommended Application Features
Onboarding Flow
Pain Points:
'When navigating the NICU experience, parents often feel overwhelmed, anxious, and uninformed, seeking guidance on how best to support their child amidst uncertainty and stress.'
Solution:
Effortlessly navigate the NeoCARE platform with a step-by-step onboarding process, ensuring swift connection to experts, seamless health monitoring, personalized recommendations, streamlined referrals, and access to a wealth of resources and educational materials.
Orientation Flow
Part 1: Survey
Pain Points:
'Parents in the NICU feel overwhelmed by the constant overload of information and rapid changes, often leaving them seeking urgent answers to specific questions.'
Solution:
Employ a questionnaire to discern the parent's immediate needs and prioritize the most crucial topics. This ensures the delivery of relevant and essential information tailored to their current circumstances.
Part 2: Survey-Derived Solutions & Insights
Home Page & Hamburger Menu
Scheduling Page
The other team member worked on two different flows:
Flow 1: Emotional Health Screener
Flow 2: Recommendations and Refferals Based on Screener
Flow of Work on the 'NewCARE' Project
Research Stage
Competitive Research
Research Design:
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4 NICU websites were analyzed, 2 applications.
Key takeaways: ​
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Search Mechanism: Significance of a wide search mechanism for quickly locating essential information within the application.
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Range of Services: Importance of offering a comprehensive range of services, including health monitoring, personalized recommendations, access to resources, and coping strategies, to meet diverse user needs.
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Information on NICU Units and Teams: Importance of providing extensive information about NICU units and their care teams.
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Expert Connectivity: Significance of connectivity with medical professionals and experts.
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Resource Varieties & Accessibility: Diverse range of resources available to support parentsy.
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Educational Content: High-quality educational content and resources, verified by medical professionals.
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Personalization: Personalized recommendations and resources tailored to individual user needs.
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Research and Innovation: Significance of showcasing ongoing research and innovative practices within NICU care.
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Community Engagement: Role of community engagement, such as forums or support groups, in fostering a sense of support among users facing similar challenges.
Research from Client
Research Design:
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Reviewed and analyzed research data provided by client.
Key takeaways:
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Research data is confidential and can not be shared.
User Persona
Brand Overview
NeoCARE Brand Positioning:
Your Compassionate Guide Through the NICU Journey!
Target Audience:
20-50 yo, parents with babies in NICU units
Brand Personality:
Reliable, Caring, Empowering, Supportive, Knowledgeable
HMW Problem Statements
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How might we streamline the onboarding process to ensure parents can quickly and easily access vital support and resources upon entering the NeoCARE platform?
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How might we enhance communication between parents and medical professionals?
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How might we empower parents with comprehensive NICU and care team information?
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How might we integrate real-time health monitoring to provide accurate and timely data for parents and medical professionals?
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How might we personalize recommendations and referrals based on individual needs and circumstances?
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How might we optimize the search mechanism to allow parents to efficiently locate relevant information and resources?
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How might we curate a selection of practices, meditations, and breathing exercises tailored to the specific needs faced by parents?
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How might we provide a library of educational materials, to equip parents with the necessary knowledge.
User Stories - Flow Onboarding
As a user, I can go effortlessly through onboarding process.
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​Next Steps
During the one-month sprint project, user prototypes were developed for key application flows.
The next step is to conduct usability testing with NICU parents to gather valuable insights and refine the flows based on their feedback. Following this, high-fidelity prototype will be finalized and another round of usability tests will be conducted. The ultimate goal is to launch the application in NICUs, aiming to streamline processes for healthcare professionals and provide valuable support and guidance for parents
navigating the NICU journey.